A golden oldie, from back in the days working at Lemz. Still think it's a strong case and it's still relevant nowadays!
'Children see things differently'
Kinderen zien dingen anders
The ask:
Create awareness among young parents to use household chemicals safely.
The solution:
We created an integrated campaign ‘Kinderen zien dingen anders’ (children see things differently) which made parents look at household chemicals through the eyes of a child.
Through print, outdoor, online and information leaflets in maternity centers the campaign came to life. In maternity centers we placed a real kitchen cupboard with baby bottles of household chemicals. These bottles were actually information leaflets about household chemicals. Online the kitchen cupboard came to life through the animated bottles and in the streets the bottles came to life through lenticular bilboards.
* Made in 2010 when 3D animations weren't as smooth as today ;)