How do you teach children about money without taking the fun or freedom out of it?
For Rabobank’s Youth Account, we developed a campaign positioning the account as a tool to help parents guide their children’s financial independence. Because whether children spend, save or share, every decision helps them become a little wiser with money.
The campaign was built around one simple truth: children learn about money by experiencing it for themselves.
To bring the conversation into everyday family life, we introduced physical conversation starters ‘Wat doe je met je monnies?’ designed to spark real discussions around the kitchen table.
