For McDonalds I've created an activation campaign. The most famous burger. And with that burger we don't mean the slice of meat off course but the actual 'burger'. In Dutch that means the most famous citizen
The ask was to position McDonald’s as a social brand and recruit 40.000 likes on the McDonald’s Facebook page. Our solution was to created an activation and ask everyone in the Netherlands to create their own burger and become the most famous ‘burger’ (citizen) in Holland. Choose your ingredients, invent a great name and you could be on the McDonald’s menu – and on your way to a VIP life.
In addition the Bekenste Burger website we’ve created a mobile site showed in this campaign movie:
