For bol. I've worked on several fashion campaigns. Al with the challenge to change consumers assumptions of seeing bol. as a go to for practical stuff into THE fashion go to. One focus markets within bol. did needed the biggest growth..
a visual language consumers are used to see from high fashion brands but with the well known bol. humor into it. Yes, bol.com sells fashion but we stay realistic. We sell fashion you could actually life in. So whatever lives throws you - like running late for your bus - bol.com got you covered.
And this is how we brought 'the store with fashion to life in' alive on socials....
