Putting Bol on the map as the go-to interior shop of the Benelux. After this campaign, the consideration and awareness grew immediately and even passed the competition!
We've tapped into the insight that no one day is like another, life is constantly changing. So why should the place you spend most of your time in not adjust to changes? In this campaign for bol.com's interior department we showcased that with their wide range of products your house easily adjusts to any situation life throws at you.  
“De winkel van je huis even helemaal anders”
With different radio spots we emphasized the wide product range with the tongue-and-cheek bol.com tone of voice:

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